The Wild Rose Difference

Wild Rose has been selling and servicing top quality production and custom bicycles since 1985. Shopping at Wild Rose is a comfortable, low pressure process. We recognize your face and probably learn your name. You are not in a chain store with multiple locations hatched like fast food restaurants. No, Wild Rose is a unique bicycle store with quality gear, personal service and a staff dedicated to helping our friends that shop here enjoy their outdoor adventures.

Our customers trust us. They come back year after year and send in their friends. They loyally journey here from all over the region to buy excellent gear at reasonable prices. A Wild Rose customer receives knowledgeable, quality service with an honest, low pressure approach. They know we will sell them the right gear the first time.

If you're new to cycling and don't know where to start, we can help you. Come in and ask us. Don't be shy. We answer questions and give advice all day long. Buying a new bike or suspension fork can be a bewildering process. Our approach is to educate you thoroughly, enabling you to purchase gear that does what you want it to do for years to come.

The Wild Rose Difference is clear: Knowledge, service, honesty and a little bit of humor. For our customers, it simply means getting the right gear the first time.

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Latest News

2015 BIKES ON SALE

July 23rd, 2015

Select 2015 models now on sale.  Save hundreds on new 2015 bikes with plenty wonderful midsummer riding to be had.

Click here to view sale bikes

July 24 State Holiday Hours

July 6th, 2015

We will be closed Friday July 24 in observance of Utah State Holiday.