Welcome to the Wild Rose

Let’s face it. For those of us with the life long addiction to sliding on snow, there is nothing like that fist snowfall of the year. Looking up to see that white blanket on the mountains can only bring forth dreams of days to come. Whether you dream of dropping your knee for a face shot in two feet of fresh, or dropping your buddy as you crank up a hill in V2, we have your gear.

You can now shop online for the latest Nordic Racing and Telemark/Alpine Touring gear. We stock top model skis and boots from Rossignol, Fischer, Salomon, K2, Atomic, Scarpa and Black Diamond.

Our Ski Tuning Center is world class: Simply stated, we have the tools and the knowledge to make your gear perform better. Visit our Ski Service page for a service menu and detailed information about how and why we do a better tune on your skis and boards.

As always, we have great winter clothing from Swix, Pearl Izumi, Mammut, Sierra Designs, Prana, Craft, Royal Robbins and others. Toko, Dominator and Swix wax and plus a great selection of tuning tools. Eyewear from Smith, Rudy Project, and Specialized.

New Bicycles will steadily appear throughout the winter.

Enjoy your Winter Fun!

702 Third Avenue in Salt Lake City
801 533-8671

Latest News

29th Annual G.O.T.S. Gear Swap Saturday May 3

April 14th, 2014

Our 29th annual Outdoor Gear Swap is Saturday, May 3 from 9:00 AM to 5:00 PM.  Buy or sell used equipment for all outdoor sports.  Cycling, Winter Sports, River gear and Clothing – Anything goes!

Register to sell your gear Friday May 2 from 3:00-6:00 PM or Saturday after 8:00 AM. You do not need to be present to sell gear, but you do need to pick it up by 6:00 PM Saturday.

The sale starts at 9:00 AM on Saturday and continues to 5:00 PM

MIDWINTER SKI SALE BEGINS 2/14

February 10th, 2014

Save up to 40% on winter equipment and clothing starting February 14.  Great deals on skis, boots clothing and accessories.